Our mantra: Plant-based nutrition done better
I see so much buzz around plant-based that it is deafening. Everyone is coming out of nowhere with some half baked product and just slaps “plant-based” on it and tries to fool the consumer, you. Listen, I am happy that everyone seems to want to save the planet. I do too. That is why I started my journey to plant-based conversion 15 years ago, not because it was all in the news. It was a hard and long journey as I tried very hard to understand all I could about the pillars of plant-based nutrition. So when I decided to launch a line with plant-based ingredients, it was because I wanted to give people access to more nutrition, not less. I wanted to ensure people would continue to eat a clean diet with fewer ingredients but only the ones that matter… No gums or a ton of sugar or any nonsense like that… Because what is the point of saving the planet by turning to plant-based if we are not going to be around to enjoy it by eating all that crap?