Our mantra: Plant-based nutrition done better
I see so much buzz around plant-based that it is deafening. Everyone is coming out of nowhere with some half baked product and just slaps “plant-based” on it and tries to fool the consumer, you. Listen, I am happy that everyone seems to want to save the planet. I do too. That is why I started my journey to plant-based conversion 15 years ago, not because it was all in the news. It was a hard and long journey as I tried very hard to understand all I could about the pillars of plant-based nutrition. So when I decided to launch a line with plant-based ingredients, it was because I wanted to give people access to more nutrition, not less. I wanted to ensure people would continue to eat a clean diet with fewer ingredients but only the ones that matter… No gums or a ton of sugar or any nonsense like that… Because what is the point of saving the planet by turning to plant-based if we are not going to be around to enjoy it by eating all that crap?
I was fed up with seeing companies sell milk alternatives in pretty bottles with no nutrition and calling it milk “alternative”. We wanted a beverage we could drink every day. Something richer than cow’s milk but also with no filler such as guar gum or gellan gum. It was not easy but after years of research we did it. In essence, our family is just like yours, trying to stay healthy.
We create our miylk10 so that you can finally have food that does not focus on pretty bottles, wasting valuable fridge space, but that delivers the absolute performance you deserve. We want you to be in charge of what you put in your mouth and what you don’t. Reading our label is a mere formality because you know you will like what you see and also what you don’t see in it.
I was equally frustrated seeing the so-called nutritional bars with close to 20 grams of sugar or sugar alcohol. We saw an opportunity to create bars that would sustain overtime instead of providing a crash and burn experience. Since we also know much more now about gut health and how it impacts mental and physical acuity, I felt it was our responsibility to ensure that our bars would help at enhancing gut health instead of destroying it.
I will see you around :)