Our mantra: We create. You pursue.
We are just like you. A regular family creating the best products for regular folks and families to enjoy. We create so that you can go out and pursue whatever your true north tells you to. We create so that you can finally have food that does not focus on pretty bottles or labels but that deliver the absolute performance you deserve. We create so that you can be in charge of what you put in your mouth and what you don’t. We create so that reading our label is a mere formality but you know you will like what you see and also what you don’t see in them. We create so that we can share our family’s passion with you.
We were fed up with seeing companies sell milk alternatives in pretty bottles with no nutrition and calling it milk “alternative”. We wanted a beverage we could drink every day. Something richer than cow’s milk but also with no filler such as guar gum or gellan gum. It was not easy but after years of research we did it.
We were equally frustrated seeing the so-called nutritional bars with close to 20 grams of sugar or sugar alcohol. We saw an opportunity to create bars that would sustain overtime instead of providing a crash and burn experience