Our mantra: We create. You pursue.

We are just like you. A regular family creating the best products for regular folks and families to enjoy.  We create so that you can go out and pursue whatever your true north tells you to.  We create so that you can finally have food that does not focus on pretty bottles or labels but that deliver the absolute  performance you deserve.  We create so that you can be in charge of what you put in your mouth and what you don’t.  We create so that reading our label is a mere formality but you know you will like what you see and also what you don’t see in them.   We create so that we can share our family’s passion with you.

We were fed up with seeing companies sell milk alternatives  in pretty bottles with no nutrition and calling it milk “alternative”.   We wanted a beverage we could drink every day.  Something richer than cow’s milk but also with no filler such as guar gum or gellan gum.  It was not easy but after years of research we did it.

We were equally frustrated seeing the so-called nutritional bars with close to 20 grams of sugar or sugar alcohol.  We saw an opportunity to create bars that would sustain overtime instead of providing a crash and burn experience



Our approach to plant-based is quite unique because we create products that surpass their animal-derived counterparts by offering the most nutrition possible.  For example, our chickpea milk alternative provides more protein than even cow’s milk.   In doing so, we make it easier for people looking to increase their plant-based consumption to do so. Offering more plant-based protein is our mission and our way to contribute in helping manage our scarce agricultural resources.


Metabolic diseases are on the rise, obesity is prevalent even among children.  As rich societies, it is paradoxal that we are also facing a challenge of poor nutrition as  people eat more but still get less nutrition.   Our product design is such that we use zero to very little sweetener; we focus on providing key macro and micro nutrients to increase satiation and reduce the need to eat more than necessary.  We believe that it is our responsibility to make it easier for people to make the right decision about their diet.


We don’t use any gimmicks in our formulations.   For example, our chickpea beverage is free of any gum or carrageenan making it easily digestible by most, even those who have issues digesting  all the fillers found in other milk alternatives.  Another example is that  we have low sugar bars by using non-refined sugar and avoiding fake sugars or sugar alcohol that can be very detrimental to one’s long term health.



Our ingredients are awesome and real.  From chia seeds to chickpeas and hemp seeds, we carefully select our ingredients for their nutritious properties, and also their allergen profile.  We believe that in order to make a difference, we need to have food as widely accessible to most as possible.  That’s why our products are exempt from most common allergens such as peanut, soy, gluten, dairy.

In looking for creating the best dairy alternative possible, we were the first ones to use chickpeas to create a different type of milk alternative that can provide people with even more protein than cow’s milk.  That’s how we created the first chickpea milk alternative.

We also create the best fiber, energy and protein bars by using real ingredients such as quinoa, chia, hemp seeds, etc to create balanced bars that sustain you longer.


We find the best ingredients from nature to create the most nutrition in our chickpea milk alternative as well as our probiotics bars.   Our ingredients are carefully selected to provide the right amount of nutrients to you.  For example, chia seeds used in our probiotics bars are a great source of omega 3, which is lacking in a lot of North Americans’ diet.  Flaxseed is also another ingredient we use in our chickpea milk alternative for its omega 3 content to create a more balanced milk.   We also use certain ingredients for their antioxidant properties such as goji berries.

The right ingredients are a good start in building a healthy milk alternative or a healthy probiotics bars.  We saw a lot of chaotic products in the market place where sugar is out of control and nutrients are very low.  We wanted to change  that by focusing on the right ingredients and a good process of designing our great and healthy products.


While the right ingredients are a good start but the process of formulating the right product for maximum benefits is fundamental.

In creating our chickpea milk alternative, for example, we wanted a product that could surpass cow’s milk from a macro level with 10 grams of protein, good fats and without the sugar found in milk.  We also wanted a product without any gum.  It required a tremendous amount of research and testing to create this patent pending product.

In creating our energy bars and protein bars, it was essential to create a bar that would energize folks longer and keep them full for a long time.  We created a process for producing these bars with prebiotics & probiotics to enhance their absorption.  By combining fiber rich ingredients such as hemp, chia & of course the prebiotics, these bars become more filling.  Each bar is about half of one’s need in fiber per day.  The addition of good fats or healthy fats also help enhance satiation.

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